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Know your pomade.

Compare formulas, see what’s inside and learn how to use each one.

Ingredients

Every ingredient, explained.

Ingredient

Bamboo + Marshmallow Root

Botanical extracts that support softness, manageability, and a smoother hair feel while complementing texture and separation.

INCI name

Bambusa Vulgaris Extract + Althaea Officinalis Root Extract
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
Ingredient

Carnauba + Ozokerite Waxes

Create structure, grip, and separation for workable texture and a true no-shine finish without a hard gel set.

INCI name

Copernicia Cerifera Wax + Ozokerite
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
Ingredient

Castor-Derived Smoothing Complex

Helps soften and smooth the hair while improving glide and even distribution.

INCI name

PEG-7 Hydrogenated Castor Oil
Found in
- Classic Pomade
  
  $24.00 Shop Classic Pomade
- Blacktop Pomade
  
  $24.00 Shop Blacktop Pomade
- Fiber Pomade
  
  $24.00 Shop Fiber Pomade
Ingredient

Coconut-Derived Conditioning Complex

Improves glide and spreadability so the product distributes smoothly and evenly through the hair with less drag.

INCI name

PEG-7 Glyceryl Cocoate
Found in
- Classic Pomade
  
  $24.00 Shop Classic Pomade
- Blacktop Pomade
  
  $24.00 Shop Blacktop Pomade
- Fiber Pomade
  
  $24.00 Shop Fiber Pomade
Ingredient

Flaxseed Protein Extract

Helps condition hair and support softness, flexibility, and a smoother feel without adding heavy hold.

INCI name

Hydrolyzed Linseed Extract
Found in
- Freeform Cream
  
  $24.00 Shop Freeform Cream
Ingredient

Flexible Hold Polymer

Provides durable, pliable control that keeps hair workable for shaping and restyling without a rigid feel.

INCI name

Polyquaternium-69 (Gel) / VP/VA Copolymer (Fiber)
Found in
- Gel Pomade
  
  $24.00 Shop Gel Pomade
- Fiber Pomade
  
  $24.00 Shop Fiber Pomade
Ingredient

Hold + Control Polymer

Creates the styling structure behind dependable hold and control while remaining water-reactivatable for easy restyling.

INCI name

PVP
Found in
- Classic Pomade
  
  $24.00 Shop Classic Pomade
- Blacktop Pomade
  
  $24.00 Shop Blacktop Pomade
Ingredient

Hold + Structure Polymers

Create firm, stay-in-place hold with defined shape, structure, and volume.

INCI name

PVP + VP/VA Copolymer
Found in
- Gel Pomade
  
  $24.00 Shop Gel Pomade
Ingredient

Mineral Finish Enhancers

Help create Fiber Pomade’s distinctive sheen and polished finished appearance.

INCI name

Mica + Titanium Dioxide
Found in
- Fiber Pomade
  
  $24.00 Shop Fiber Pomade
Ingredient

Moisture-Binding Agent

Helps retain moisture for smoother application and a less brittle feel as the style sets.

INCI name

Sorbitol
Found in
- Gel Pomade
  
  $24.00 Shop Gel Pomade
Ingredient

Petrolatum

Provides slip, pliability, and sheen to keep the formula workable and support flexible, reworkable texture.

INCI name

Petrolatum
Found in
- Fiber Pomade
  
  $24.00 Shop Fiber Pomade
Ingredient

Quinoa Protein

Helps condition and reinforce the feel of the hair fiber for smoother, stronger-feeling strands and improved manageability.

INCI name

Hydrolyzed Quinoa
Found in
- Freeform Cream
  
  $24.00 Shop Freeform Cream
Ingredient

Smoothing Complex

Improves slip, smoothness, and comb-through for easier application and a more polished finish.

INCI name

PEG-12 Dimethicone
Found in
- Classic Pomade
  
  $24.00 Shop Classic Pomade
- Blacktop Pomade
  
  $24.00 Shop Blacktop Pomade
Ingredient

Smoothing + Softening Complex

Adds slip, softness, and creaminess to help control flyaways while keeping the finish lightweight.

INCI name

Cetearyl Alcohol
Found in
- Freeform Cream
  
  $24.00 Shop Freeform Cream
Ingredient

Temporary Color Pigments

Deposit a temporary dark tint to add depth and contrast while helping partially cover gray. The color washes out in the shower.

INCI name

Black Iron Oxide + Red 40
Found in
- Blacktop Pomade
  
  $24.00 Shop Blacktop Pomade
Ingredient

Vitamin B5

Helps condition hair, support moisture retention, and improve manageability for a softer, smoother feel.

INCI name

Panthenol
Found in
- Gel Pomade
  
  $24.00 Shop Gel Pomade
- Freeform Cream
  
  $24.00 Shop Freeform Cream
Ingredient

Argan Oil

Helps soften and condition while supporting manageability and healthy-looking shine.
Found in
- LUXE Shampoo 16 oz
  
  $20.00 Shop LUXE Shampoo 16 oz
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Glycerin

Helps bind moisture in the hair and scalp so cleansing feels less stripping.
Found in
- LUXE Shampoo 16 oz
  
  $20.00 Shop LUXE Shampoo 16 oz
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Red Algae + Marine Extracts

Marine-derived extracts that help support softness, smoothness, and a healthier-looking hair surface.
Found in
- LUXE Shampoo 16 oz
  
  $20.00 Shop LUXE Shampoo 16 oz
Ingredient

Spirulina Extract

Nutrient-rich algae extract that supports conditioning and a healthy-looking hair and scalp feel.
Found in
- LUXE Shampoo 16 oz
  
  $20.00 Shop LUXE Shampoo 16 oz
Ingredient

Plant Protein Complex

Helps reinforce the feel of weakened strands while supporting smoothness, manageability, and stronger-feeling hair.
Found in
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
Ingredient

Rosemary + Chamomile Extracts

Botanical extracts that support a refreshed, conditioned hair and scalp feel.
Found in
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
Ingredient

Tea Tree Oil

Adds a fresh, clean-feeling botanical element to the scalp-care experience.
Found in
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
Ingredient

Vitamin B5 Complex

Three forms of Vitamin B5 work across hair and skin to support moisture retention, conditioning, manageability, and a softer post-cleanse feel.
Found in
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Moringa + Sunflower Seed Oils

Help soften and condition both hair and skin, balancing cleansing with a more comfortable finish.
Found in
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Antioxidant Fruit Blend

Acai, Goji, Pomegranate, and Seabuckthorn extracts provide antioxidant-rich botanical care for conditioned, healthy-looking hair and skin.
Found in
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Aloe Vera

Helps soothe and condition skin for a softer, more comfortable feel after cleansing.
Found in
- LUXE Body Wash 16 oz
  
  $20.00 Shop LUXE Body Wash 16 oz
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
Ingredient

Natural Moisture Factor

Helps attract and retain moisture to support softer, more comfortable skin after cleansing.
Found in
- LUXE Body Wash 16 oz
  
  $20.00 Shop LUXE Body Wash 16 oz
Ingredient

Orange Blossom Extract

Helps condition skin and support a refreshed, cared-for post-cleanse feel.
Found in
- LUXE Body Wash 16 oz
  
  $20.00 Shop LUXE Body Wash 16 oz
Ingredient

Horsetail Extract

Botanical extract used to support skin conditioning and a refreshed appearance.
Found in
- LUXE Body Wash 16 oz
  
  $20.00 Shop LUXE Body Wash 16 oz
Ingredient

Plant-Derived Squalane

Softens beard hair and conditions skin while improving slip to help the razor move with less drag and tugging.
Found in
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
Ingredient

Sunflower Seed Oil

Softens stubble and skin while helping create the lubricating layer needed for smoother razor glide.
Found in
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
Ingredient

Meadowfoam Seed Oil

Helps soften coarse facial hair and support a smooth, flexible beard feel without excessive heaviness.
Found in
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
Ingredient

Kukui Nut + Macadamia Oils

Help soften facial hair, condition the skin underneath, and reinforce the protective glide layer before shaving.
Found in
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
Ingredient

Vegetable Glycerin

Draws moisture into the lather to create cushion and slickness for smoother razor glide while helping skin feel less stripped.
Found in
- Glycerin Shave/Face Soap (Bar)
  
  $12.00 Shop Glycerin Shave/Face Soap (Bar)
- Glycerin Shave Soap (Puck)
  
  $14.00 Shop Glycerin Shave Soap (Puck)
- Field Shave Soap Canister
  
  $16.00 Shop Field Shave Soap Canister
Ingredient

Soy Protein

Helps condition skin for a smoother, softer feel after shaving or cleansing.
Found in
- Glycerin Shave/Face Soap (Bar)
  
  $12.00 Shop Glycerin Shave/Face Soap (Bar)
- Glycerin Shave Soap (Puck)
  
  $14.00 Shop Glycerin Shave Soap (Puck)
- Field Shave Soap Canister
  
  $16.00 Shop Field Shave Soap Canister
Ingredient

Coconut + Palm + Safflower Oils

Form the soap base and help build the dense, rich lather needed for cushion, glide, and a close traditional wet shave.
Found in
- Glycerin Shave/Face Soap (Bar)
  
  $12.00 Shop Glycerin Shave/Face Soap (Bar)
- Glycerin Shave Soap (Puck)
  
  $14.00 Shop Glycerin Shave Soap (Puck)
- Field Shave Soap Canister
  
  $16.00 Shop Field Shave Soap Canister
Ingredient

Witch Hazel

Helps tone and refresh freshly shaved skin while reducing a greasy feel without relying on drying alcohol.
Found in
- Bergamot After-Shave
  
  $15.00 Shop Bergamot After-Shave
Ingredient

Organic Chamomile Extract

Helps calm the look and feel of post-shave irritation while supporting skin conditioning.
Found in
- Bergamot After-Shave
  
  $15.00 Shop Bergamot After-Shave
Ingredient

Bergamot Essential Oil

Provides the signature bright bergamot aroma for a clean, refreshing finish to the shave ritual.
Found in
- Bergamot After-Shave
  
  $15.00 Shop Bergamot After-Shave
Ingredient

Green Tea Extract

Provides antioxidant-rich botanical care that supports conditioned, healthy-looking hair and skin.

INCI name

Camellia Oleifera Leaf Extract
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
- 3:1 Complete Hair & Body Wash
  
  $15.00 Shop 3:1 Complete Hair & Body Wash
Ingredient

Macadamia-Derived Conditioning Complex

Adds slip and softness while helping the formula spread smoothly and evenly without a heavy feel.

INCI name

PEG-16 Macadamia Glycerides
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
- Bergamot After-Shave
  
  $15.00 Shop Bergamot After-Shave
Ingredient

Squalane

Helps reduce dryness and improve softness without adding a greasy feel, helping preserve the matte finish.

INCI name

Squalane
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
- LUXE Hair Conditioner 16 oz
  
  $20.00 Shop LUXE Hair Conditioner 16 oz
Ingredient

Vitamin E

Helps condition and support softer, healthier-looking hair or skin while providing antioxidant support to the formula.

INCI name

Tocopherol
Found in
- Matte Pomade Paste
  
  $28.00 Shop Matte Pomade Paste
- LUXE Shampoo 16 oz
  
  $20.00 Shop LUXE Shampoo 16 oz
- Pre-Shave Oil & Beard Conditioner
  
  $16.00 Shop Pre-Shave Oil & Beard Conditioner
- Glycerin Shave/Face Soap (Bar)
  
  $12.00 Shop Glycerin Shave/Face Soap (Bar)
- Glycerin Shave Soap (Puck)
  
  $14.00 Shop Glycerin Shave Soap (Puck)
- Field Shave Soap Canister
  
  $16.00 Shop Field Shave Soap Canister

Ingredient

Bamboo + Marshmallow Root

Botanical extracts that support softness, manageability, and a smoother hair feel while complementing texture and separation.

INCI name

Bambusa Vulgaris Extract + Althaea Officinalis Root Extract

Found in

Matte Pomade Paste

$28.00 Shop Matte Pomade Paste

Us vs them

Same shelf.
Different standard.

How Imperial compares with the pomades you’ll find next to it.

Barber-grade, water-based

The Competition Oil-based Typical oil-based pomade

The Competition Clay / wax Typical clay / wax

Strong, all-day hold

Washes out with water

Restyles with water

No flaking

No greasy feel

Light scent, fades once dry

Made by barbers, made in the U.S.A.

Every ingredient explained in plain English

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