GEL POMADE 12 OZ - FRONT

Gel Pomade - 12oz

$19.20
Sale price  $19.20 Regular price  $24.00
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Gel Pomade - 12oz

Strong Hold
$24.00$19.20Save 20%
Gel Pomade combines the control of gel with the flexibility of a water-based pomade for strong hold, high shine, and all-day stay-in-place styling.

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Gel Pomade - 12oz

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See the finish.

Join 1,954 others who rate it 4.5 stars

Unstyled

Unstyled

Clean, dry hair straight out of the shower. No product.

Applied

Applied

A dime-sized scoop worked evenly through damp hair.

Styled

Styled

Combed into place. Strong hold, low shine, all day.

Join 2,139 clients who rate it 4.5 stars

HOW TO USE.

SHAPE + SET

Gel Pomade features a light-medium smooth gel consistency designed for strong hold, high shine, and precise control. It remains sculptable while you style, then sets firmly into the hair for lasting, stay-in-place hold. Adjust the amount of product and moisture in your hair to control application and hold.

01 / 04 APPLY
01

APPLY

Start with a small amount and work evenly between your palms. Distribute throughout the hair from roots to ends, adding more as needed before shaping into your desired style.

FOR STRONG HOLD + HIGH SHINE

Apply to damp, towel-dried hair for more working time to distribute, shape, and define your style before Gel Pomade sets.

FOR A SET-IN, TEXTURED FINISH

Apply to dry hair for a more defined, set-in look or messy, spiked styles. Work quickly—Gel Pomade sets faster when applied to dry hair.

What Barbers and Customers Say.

Complete the Routine.

Pair your pomade with the pieces barbers keep on the station.

Best Value Save $8.85

The Gel Pomade Routine

  • Gel Pomade - 12oz
  • Gel Pomade - 2oz Travel Size
  • Bergamot After-Shave
$51.00

$42.15

Or Add On Its Own
  • GEL POMADE 12 OZ - FRONT

    Gel Pomade - 12oz

    $24.00 $19.20
  • Gel Pomade - 2oz Travel Size

    Gel Pomade - 2oz Travel Size

    $12.00 $10.20
  • Bergamot After-Shave

    Bergamot After-Shave

    $15.00 $12.75

Why Choose Imperial?

Five reasons barbers pay for the branded jar.

Water-based
Barber & stylist approved
Made in USA
VS
Other Pomades
Water-based, rinses clean
Water-based, rinses clean
Often oil-based formulas
May require more effort to wash out
Barber & stylist approved
Barber & stylist approved
Professional testing varies by brand
Formulas differ depending on manufacturer
Reactivates with water
Reactivates with water
Some formulas may dry over time
May require touch-ups throughout the day
All-day hold without stiffness
All-day hold without stiffness
Hold performance varies by formula
Firmer, less flexible hold
Made in the USA
Made in the USA
Manufacturing origin varies
Limited ingredient transparency

FREQUENTLY ASKED QUESTIONS.

Gel Pomade is best for sleek, structured styles that need strong hold and high shine, including slick backs, side parts, pompadours, comb overs, mohawks, and fauxhawks.

Gel Pomade provides strong, all-day hold. The final strength depends on how much product you use and how much water is in your hair during application.

Yes. It goes in light and smooth, then dries into the hair for a firm, stay-in-place finish.

Yes. Imperial recommends it for thickening and enhancing volume, especially when paired with a light blow dry.

Yes. It can be used as a base under Classic, Blacktop, Fiber, or Matte Pomade Paste for added structure, volume, or hold.

It is water-reactivatable and rinses out, although shampoo is recommended when washing it out, especially when it has been layered with another styling product.

Still Choosing? Explore These.

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Classic Pomade - 6oz $24.00 $19.20
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Matte Pomade Paste - 5oz $28.00 $22.40

Sold out

You bought it all!

Matte Pomade Paste - 5oz is temporarily out of stock while we finish an enhanced formula. We're targeting November 1, 2026 for its return.

No spam. One email when it's back in stock.

Can't wait? A few units are still on our Amazon shop →
HOLD
SHINE
Fiber Pomade - 6oz $24.00 $19.20
HOLD
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Gel Pomade - 12oz $24.00 $19.20
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Blacktop Pomade - 6oz $24.00 $19.20