Whether slicked back hair is your regular look, or you’re just thinking of pulling the move for a special occasion, like the summertime barbecue you’re hosting this month, you need the right product in order to pull it off and not look like Eric Trump. For many guys, particularly those with fine to medium thickness hair, that product is a weightless water-based pomade. Think of water-based pomade like hair gel without the heaviness (seriously, the canisters will surprise you with their weightlessness) or the helmet effect hair gel has when it dries. A water-based pomade doesn’t impart quite as much shine and grease as an oil-based pomade, and provides more hold than a matte-finished paste. So, in summary, you get shine and hold without crunchiness or oiliness.
The other thing we love about water-based pomade is that fact that it brushes out and washes out easily. This will help you layer it with other products if you want (like, for example, a fibre paste for added texture) and reapply it every morning without causing too much buildup or residue. Here, a few new and notable buys we like; each one with that delightfully light, gel-like texture that won’t leave your fingers feeling sticky.